Top 5 Selling Types of Craft Beer in the US
UPDATE: This is a list of the top 5 selling craft beer styles in the U.S.
The Symphony IRI Group released some stats that encapsulate the consumption of beer styles from 1 January – 31 October 2010. These stats are based on the purchase (scanned sales only) of said beer types from retail outlets (Grocery stores, liquor stores, convenience stores) througout the US. I also provide names of what I personally think are excellent examples of each type. Please go, check out the beers if you can. So, in descending order, the top 5 beer styles (and their attendant market share) purchased in the US are:
5. Amber Lager (8.5%) Red by Rahr & Sons or Old Scratch by Flying Dog
4. Amber Ale (10%) Annie’s by High Noon Saloon or HopBack by Troegs
3. India Pale Ale (10.4%) Rickard’s by Molson or Fuller’s by Fuller, Smith & Turner
2. Pale Ale (15.3%) Butler’s by Niagra Brewring Company or Dale’s by Oskar Blues
1. Seasonal (18.1%) Winter Warmer by Rahr or Spring Seasonal Bock by Mendocino
I know, it’s a trick, right?
“Seasonal” isn’t really a beer type. A seasonal could be an ale. It could be a porter. It could even be a pilsner. But, it certainly speaks to the strength of that market segment. I know my wife always asks the bartender/waitress, “What’s your seasonal?” before settling on a beer for the evening. And, it’s certainly a truism to say that my current favourite beer is a seasonal in the shape of Rahr Brewery’s goddamn good Winter Warmer which just won the World Beer Championship’s Gold Medal with a Rating of 91.
Broaden your palate and widen your taste.